It could only be called CONCRETE
I am living on the New Zealand time at this moment after paying a short trip to the states. I'll be heading off to Stockholm this Thursday - another whole day's flying and waiting in the airport plus changing of time zone really scare me now. I am getting old for such things. Or I have been exploited (hehe...I love the word) last year. Finally, I can pull my arse together to update about the conference I attended - BAWB Global Forum (Cleveland, Ohio).
The conference is a cooperation between the Case Western Reserve University (whose b-school is doing pretty well in the states) and global compact talking about how business can benefit the entire society and how b-school education can transform the next generation of business leaders. With and without surprise, most of the delegates are professors of American universities who have at least 1 PHD degree if not several and spent all their life teaching and researching on economic models which enable business to do more good to the society. Plus jetlag, I felt like a dummie at the conference. ;-) Nevertheless, when people like Ray Anderson, C.K. Prahalad coming up to the stage using concrete examples to show case how business can be an agent of world benefit, together with 400+ research papers from the academics, I was completely convinced that:
1. There are more than one way for business to be profitable and do good to the entire society. We just need to document all the practices and spread them around.
2. There are a lot of people believing in the concept of CSR. It is a matter of knowing the HOW.
3. Surely education is going to make a huge difference.
4. USA finally is catching up on this concept whose economy and business are being so powerful.
To my greater surprise, I also got some understanding how the mentality of Asian societies on CSR: doing good is doing good which doesn't have to be associated with financial bottomline - which is something hard to understand from a western perspective.
Yet I don't have a clear idea of how I am gonna pursue my career under such a concept - a direct way or a mediate role - not sure! No doubt that this conference has made me very hopeful also more aware of the state of the world today - environmentally and socially.
The conference is a cooperation between the Case Western Reserve University (whose b-school is doing pretty well in the states) and global compact talking about how business can benefit the entire society and how b-school education can transform the next generation of business leaders. With and without surprise, most of the delegates are professors of American universities who have at least 1 PHD degree if not several and spent all their life teaching and researching on economic models which enable business to do more good to the society. Plus jetlag, I felt like a dummie at the conference. ;-) Nevertheless, when people like Ray Anderson, C.K. Prahalad coming up to the stage using concrete examples to show case how business can be an agent of world benefit, together with 400+ research papers from the academics, I was completely convinced that:
1. There are more than one way for business to be profitable and do good to the entire society. We just need to document all the practices and spread them around.
2. There are a lot of people believing in the concept of CSR. It is a matter of knowing the HOW.
3. Surely education is going to make a huge difference.
4. USA finally is catching up on this concept whose economy and business are being so powerful.
To my greater surprise, I also got some understanding how the mentality of Asian societies on CSR: doing good is doing good which doesn't have to be associated with financial bottomline - which is something hard to understand from a western perspective.
Yet I don't have a clear idea of how I am gonna pursue my career under such a concept - a direct way or a mediate role - not sure! No doubt that this conference has made me very hopeful also more aware of the state of the world today - environmentally and socially.

